Purpose and values

We continue to raise our aspirations and focus on creating value for our shareholders.

Responsibility Meritocracy Transparency

All aspects of the Group's activities embrace and serve our principles of responsibility, meritocracy and transparency aiming to maximize value for all interested parties.

We invest in our people, because they are the most important asset of the organization. The common way we operate, make decisions and evolve, is at the core of everything we do for customers, employees, shareholders and society as a whole and is the element that differentiates us as an organization.
Purpose and values

What we stand for

Piraeus Group has established a unified culture based on the principles of accountability, meritocracy and transparency, aiming to be a pillar of stability for the Greek economy, to fuel growth and to promote innovation. Focusing on having a positive and lasting footprint in society, with benefits for our customers, our people, our shareholders and society, Piraeus Group is committed to constantly create value, to challenge the frontiers, to enthuse its customers and to build relationships of trust.

Environment, society culture

Piraeus Group is committed to including social, environmental, and cultural aspects into its business practices and assumes initiatives over and above the legal obligations with the aim of enhancing social welfare and sustainable development.

Human resources

As Piraeus Group acknowledges the basic role held by human resources in the achievement of its corporate strategic goals and the management of challenges, it invests in the creation of strong relations with its employees, constantly improving the working environment and minimizing risks.

It works towards a modern working environment that promotes open communication, high performance, and personal development for its people. At the same time, the Group makes sure to establish and implement policies that promote issues of ethics, trust, devotion, team spirit and acceptance of diversity in the workplace. Piraeus Group employs approximately 10,900 employees, being one of the largest employers in Greece.

Responsible banking

Piraeus Bank is the only Greek bank to actively participate in the shaping of the global Principles for Responsible Banking, along with other 29 banks from around the world, members of the United Nations Environment Program Finance Initiative – UNEP FI. The Principles set the global standard for what it means to be a responsible bank and will ensure that banks create value for both their shareholders and society. They provide the first global framework that guides the integration of sustainability across all business areas of a bank, from strategy to product portfolio management and transactions.